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Donna Gaffney

Consultancy Services Project Director at Poppulo

Cork, Ireland

About Me

Digital and communications professional with over 15 years experience in the delivery of digital communications solutions for global businesses. I combine my passion for all things digital with a deep understanding of what makes communications great, alongside a drive to nurture longstanding client relationships and develop strategic partnerships that are mutually beneficial.

I am fascinated about the evolution of the workplace and the impact technology has on how we communicate in our personal and professional lives. I blog about some of these things here and you can follow me on Twitter on @donnabee8.

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The geeks have arrived in HR – when is it IC’s turn? Learning from the fascinating world of People Analytics

Marketing has been living and breathing data for decades to get their brands in front of the people most likely to buy them. 

HR has...

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The chicken and egg dilemma of strategic reporting for IC: Wait for the request or just do it?

Robin O’Sullivan in a recent blog about strategic reporting highlighted a uncomfortable conundrum that many IC teams face.  Insights...

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Don’t call it social, call it peer-to-peer

After attending a digital marketing meetup last week, I was inspired by something Meagan Neale, Global Head of Engagement Centres...

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